Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Coca-Cola (@CocaCola) August 11, 2021. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. your CMS. Most notable endorsement: Diet Coke - $26 million. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The highest-paid celebrities make millions just through brand endorsements. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. March 18, 2021. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Coke vs. Pepsi. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. . Spieth has highlighted the brand onhissocial mediaas well. Policy. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. 01/19/2022. Diet Pepsi. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. 02:40 - Source: CNNBusiness. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Coca Cola Net Worth is $265 Billion in 2023. We found other products you might like! Powerade vs. Gatorade. Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. Curtis Jackson, a.k.a. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. Check your inbox and click the link. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Your account is fully activated, you now have access to all content. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. We all have to hydrate. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). She even wants her dad to sign up for one. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Did Ronaldo cost Coca-Cola $4 billion? The brand spent about $10 million on ads during the 2020 Super Bowl. Her commercial success can be attributed to her wholesomeness and general likability. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Companies spend millions on celebrity endorsements. After the City of . 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. The company reportedly paid her $12 million, plus sales incentives. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. are worth . Published Mar 1, 2021. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Another celebrity on the list is the queen . That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Sign up for our daily newsletter for the latest financial news and trending topics. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. Add to Wish List. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Pepsi. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. Total Following: 3.9 million. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. 3 The Coca . Related:Which Athletes Earn the Most Per Hour? In 2016, Timberlake became an investor and the face of Bai flavored water. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . TV: On Thanksgiving Day 1950 American . The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. The Muppets. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Next, complete checkout for full access to StartupTalky. CEO of pharma giant on why the company is . When Brad Pitt signed a deal with Chanel No. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. And celebrities are paid insanely by the most prominent brands. 2. Your email address will not be published. report at the time. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. According to a report from CBS News, the latter contract alone earned her $3 million a year. One of those athletes is the former NFL star, Peyton Manning. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Coca-Cola Script Recycled Bottles Unisex Tee . What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. The most fascinating lives are of Celebrities whether it's acting, music, or sports. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Company Provides 2022 Financial Outlook. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Success! Creative Content, Shes the leading lady in a string of Natural Match hair color commercials. Explore our Purpose & Vision, History and more. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. $9.95. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. . Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. . Shop Pay is an innovative payment solution developed by Shopify. When it comes to endorsement, it is not only confined to the actors or actresses. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. 5 fragrance. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . It has a queen-sized bed . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . Brand: Coca-ColaEndorsement Deal: $26 million. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Topics: Celebrity Partnership . An interesting thing to note is he has also endorsed with Coca-Cola in the past. Source. . Market noise is defined as being a . Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. The bigger the star, the more it earns through brands. Shes earned $157.5 million since 2011. Before his retirement, Peyton Manning was one of the most recognized faces in sports. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. Celebrity Partnership, It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. However, his likeness continued to . share our stories with your audience. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash .
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