fenty beauty brand personality fenty beauty brand personality

Fenty Beauty Killawatt Highlighter When Rihanna makes a highlighter, you go out and buy that highlighter. Fenty Beauty is a brand with high-quality ingredients formulated for all skin tones and skin types. From unrealistic beauty ideals to the blatant lack of representation reflected in campaigns and product offerings, the beauty industrys relationship with diversity was problematic at best. Fenty Beauty didnt just address this, it blew the conversation wide open. Releasing universal products has not only made way for gender-neutral cosmetics but also ensured the brand's vision of including new ranges for all genders and skin tones. Photo: Fenty Beauty Weibo. Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks to a game-changing brandFenty Beauty. The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! Rihanna created Fenty Beauty on the 8th of September 2017 when she was 29. In 2018, Time magazine named Fenty Beauty one of the most genius companies, noting that, in only a year, Fenty Beauty has pulled off a makeover of the makeup industry. Refresh the page, check Medium. The protracted queue. Here are three beauty brands that are masters of their identity. The Fenty Beauty brand is built around inclusivity, and it is by its community that the brand continues to thrive. Required fields are marked *. Which is why now, every savvy brand and not just those in the beauty industry is aware that without an inclusivity strategy, they have no growth strategy. The company - which is owned by Rihanna - launched with a 100% digital campaign featuring live chats, skincare tips, and live music from Rihanna herself. This brand stands on a platform of inclusivity, and filled gaps left by other major brands for . One shoe does not fit all: 83% of people prefer brands who are friendly and only 33% prefer snarky. October 13, 2017. According to BoF, Rihannas Fenty Beauty range did nearly 500 million in its first full year in business, which has outsold its biggest rival Kylie Cosmetics. Fenty Beauty + Fenty Skin are paraben-free (and phthalate-free, too). Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain 4 Colors. To date in China, freckles and tanning are an acquired taste, which might also explain why Naomi Wang only represents Fenty Face, instead of standing shoulder to shoulder with Chinese . The beauty company consists of affordable makeup products for the face, lip, cheeks, and eyes, as well. Fenty marked the first luxury brand LVMH launched from the ground up since launching Christian Lacroix in 1987. 100% of your donation will go to CLF. While its clear that this brand stands on an unshakable set of values, it still manages to keep things light with a relatable and lively brand voice, using fun shade names like Fruit Snackz and Mauve Wive$ and products like Full Frontal Mascara. BlameItOnKway's personality shines throughout, and the fun and funny clip is on par with any of the viral posts on his feed. Fenty Beauty History - How It Started. The gender-neutral eau de parfum will launch on Fenty Beauty's website on August 10, retailing at $120. Todays work work work features Rihannas makeup brand - Fenty Beauty. We may earn a commission if you buy something from any affiliate links on our site. Or they may use it to create an alter ego that is completely different from their everyday self. The launch of the brand has touched the hearts of women (and men) all over the world. But according to WWD, Fentys demise is due largely to the ongoing pandemic and the challenges that arise operating a brand remotely, a luxury one thats produced in Paris and Italy at that. Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper 5 Colors. You also have the option to opt-out of these cookies. In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value,[54] ahead of other high-profile brands including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and, NYX. I arrive, marvel at the beautiful black and brown people in the room, feel suitably intimidated and take to my corner. Vision Statement of Fenty-Beauty Before that, most of the mainstream cosmetics brands ignored the needs of dark complexion, and the revolution made by Fenty Beauty was undoubtedly its breakthrough. Inevitably, social-media users were once again thrown into an excited frenzy, such is the Fenty effect, amazed at how a popstar can change the makeup game. Now? The brand. It is a cruelty-free, vegan line of products that's quite popular and sells out within hours of release. However, you may visit "Cookie Settings" to provide a controlled consent. When Rihannas Fenty Beauty line was announced in September 2017, I knew it marked the beginning of a dramatic sea change. In my book Palette, The Beauty Bible for Women of Colour, I talk about the Biscuit Experience. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-2','ezslot_17',600,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-2-0');Some consumers like to use makeup to cover up skin defects or blemishes. What other branding tips have you learned from Fenty Beauty? Ironically, African-American women spend an estimated $7.5 billion annually on beauty products but have continuously found themselves underrepresented in beauty campaigns and often struggle to find makeup for their skin tones. ", Scott agrees, adding: "Fenty Beauty spoke to all of us in the world that were treated like afterthoughts within the beauty industry Now, if your brand isn't going to be inclusive then you'll become excluded. She has no problem responding to doubters and trolls, and Fenty Beauty has followed suit. Rihanna is worth $1.7bn (1.2bn), with an estimated $1.4bn coming from the value of Fenty Beauty. The original foundation launch included 40 shades, and has since expanded to 50. Suddenly beauty houses niche, establishment and those in between began extending their shade ranges to accommodate a wider variety of skin tones. Youre immediately welcomed with a vibrant, fresh aesthetic, beautiful photos of women of all shades, sizes, and cultural backgrounds, as well as modern product packaging showcasing empowering and unifying messages. I know, that's a pretty bold statement for a company . [69] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%. There are others that sell themselves as champions of diversity, and yet the second an image of a darker-skinned model on their Instagram feed doesnt rack up the likes, they resort back to a homogenous sea of white. It is the moment you try the darkest shade (in my experience, this was called Biscuit), in a foundation range and realise, with a crushing sense of rejection, that the brand wasnt created with you in mind. Keep in mind it may not work for your brand to be sarcastic. Fenty Beauty (stylized as FETY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. . The dreamy collection of icy, metallic, pastel and frosty colors is the perfect combo to let you shine on the slopes during the snowy season. The 33-year-old singer and entrepreneur demonstrated how to do a "five minute face" AKA, a makeup routine that only requires five minutes of your time and a shopping trip on Fenty Beauty 's. Many celebrities have their own product lines but few change an entire industry. It should never feel like a uniform. Everything Rihanna touches turns to gold, and her first-ever Fenty makeup line complete with a gilded highlighter called Trophy Wife is no exception. This gave the brand authenticity, Gabriel says. Fenty Beauty (stylized as FETY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. The result of doing this, to quote Rihannas famous clapback, is inevitably lol, still ashy. The appointment of Fan Chengcheng as Fenty's brand ambassador is largely seen as a move to capitalize on his female fan following. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination. It does not store any personal data. And so, this market segment includes people who may not necessarily be interested in the cosmetic properties of the product, but instead, theyre after the scent and how it makes them feel about themselves. Fenty Beauty takes the lead to break the boundaries. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Fenty Beauty is building a new beauty empire. While products from foundations to bronzers to concealers now exist to cater for all skin tones, we still have a plethora of influential make-up artists who are unskilled in making up darker skin tones; models having to apply their own make-up backstage and on sets; stores that will only carry a certain selection of shades a selection that does not include those for darker skin tones and we still have a lot of marketing blurb that is undeniably #ohsowhite. Others found it incompatible with oily or dry skin types. For too long, makeup counters were inhospitable places for women (and men) of color, such as myself. This brand stands on a platform of inclusivity, and filled gaps left by other major brands for years under the guise of those shades dont sell. Rihannas success with Fenty is pure genius from both a branding and PR perspective, PR expert Brenda Gabriel tells Newsweek. Keep in mind it may not work for your brand to be sarcastic. It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! This too leads to some consumers trying out a product from Fenty Beauty. Makeup artist Ammy Drammeh, whose aesthetic is real more than natural, uses the products on herself and her clients. When these three components are well-defined and carried out consistently through every element of a brand down to the last details, the impact is often profound and immeasurable. It should never feel like pressure. Early backing from LVMH also afforded the brand accessibility and affordability, making the products available in Sephora stores worldwide. [6], Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Rihanna and as an extension of her - Fenty Beauty, are doing everything right. [12] The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. I wanted a product girls of all skin tones could fall in love with, said Rihanna at the new product launch. The other half is held by LVMH, a French luxury goods conglomerate that owns high-end brands such as Christian Dior, Givenchy and Celine. This was the launch of Fenty Beauty. The music star's goal wasn't just to start up a beauty brand but one so unique that it would positively change the beauty industry. "[67], Fenty Beauty did make a sponsored post on Instagram with transgender model Rose Montoya. Since its launch in 2017, Fenty Beauty rose quickly and became one of the biggest beauty campaigns in YouTube history and was awarded The Best Invention of 2017 by Time Magazine. Fenty beauty is a cosmetic line that was launched in September 2017 in partnership with one of the top ranking internet retailers in America called Sephora. That was the first thing I noticed when I arrived. Fenty Beauty is a cosmetic brand owned by famed celebrity, Rihanna. Fenty's Digital Launch. This multi-talented superstar stormed the music industry, and to date has won 9 Grammys, 13 American Music Awards, and 12 Billboard Music Awards. This is the top ten most beautiful actresses in Nigeria for 2020. From packaging design to formula and shade development, she is intimately involved in every aspect of the brands creation, and always will be. "With Fenty being such a diverse brand as it is, I think that she will create a range targeted at all demographics but maybe targeting particular hair types with extend and building on that. Resigned, but ready for the long haul, I joined the throng of people anticipating access to the store. This cookie is set by GDPR Cookie Consent plugin. [57], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. The cookie is used to store the user consent for the cookies in the category "Analytics". The brand reportedly made $100m in just over a month, Time magazine named it one of the 25 Inventions of the Year, and what is now known as the Fenty Effect took hold. Each collection is full of detail, and intentionally crafted for their loyal tribe. Rihanna is known for her confidence, sex-appeal, and outspokenness. 9 New Shades! Fenty Beauty also is a big draw for a more diverse consumer base, beating out other brands on this metric. Since Fenty Beauty's launch, it has continued to win acclaim for its foundation. How Did Perfect Diary Become a Top Cosmetic Brand in China? They are versatile and I use them in different ways, like highlighter and lipstick as eyeshadow. When I ask Drammeh about the cultural shift that Fenty Beauty caused, she notes that after Fenty launched its wide range of foundation everyone went crazy, I remember seeing the queues at Harvey Nichols. Fenty Beauty Precise Definition Brush 220. Its a way to relax and escape from the everyday stressors of life. Save my name, email, and website in this browser for the next time I comment. "Her team successfully leveraged Rihanna's star power and brand loyalty to launch one of the most successful beauty lines in the world.". Fenty Beauty continues to deliver an elevated customer experience with exciting launches and fresh ideas that their loyal tribe cant resist. The Pro Filtr Instant Retouch Setting Powder (setting powder product) was also released in eight translucent shades, as well as a series of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105. Feel free to take chances, and take risks, and dare to do something new or different.. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories. Is Fenty toxic? [38], On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch". Fenty has been at the forefront of the cosmetic industry since its launch. The first launchs product selections were very indicative of the brands overall philosophy of Skin first, makeup second. One of the main reasons people buy and use cosmetics is to improve their looks. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. This brand definitely appeals to the unapologetic and woke as it fearlessly speaks out on political issues and racial injustice via social media platforms. It should never feel like pressure. Beyond the surface, the brands that are not truly invested in diversity and reframing the constructs of beauty are numerous. 2. We dont stock your shade, I recall one person saying unapologetically. By clicking Accept All, you consent to the use of ALL the cookies. [39] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Fenty Beauty Rare Beauty . "It would complete the beauty range and be a brand that covers all areas of beauty and hair care. Get the details and sign up for the wait list here or just email me at [email protected]. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-leader-1','ezslot_15',196,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-leader-1-0');Peer pressure is often a strong motivator for people to use cosmetics, especially among young people. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Fenty Beauty Full Frontal Volume, Lift & Curl Mascara Most mascaras can't do it all. This is especially true for teenagers and young adults who are still trying to figure out their identity and who they want to be in the world. The cosmetics industry is a multi-billion dollar industry with a broad and complex consumer base. Closely related is the need to smell good and feel attractive. [15][16][17], Fenty Beauty products have drawn international praise for the range of shades offered,[18][19][20][21][22] particularly for the inclusion of darker shades for its Pro Filt'R foundation,[23] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. 2005-2020 Labbrand All rights reserved | ICP17001253-3, Fenty Beauty by Rihanna (source: Sephora), 40 Shades from Fenty Beauty (source: Instagram user_badgalriri), Fenty Beauty's holiday collection Chill Owt (source: Allure), Fenty Beauty's vivid eyeliners and lipsticks (source: Instagram user_fentybeauty), Makeups for people of different skin tones (source: ELLE). With its sexy, traffic-stopping promo video starring Rihanna herself alongside a diverse cast of women Slick Woods, Duckie Thot, Paloma Elsesser and Halima Aden it was clear what Fenty stood for: a more inclusive cosmetics industry and representation of beauty. [63] Time magazine described him as looking "luminous";[64] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the "no-makeup-makeup look" to another level. beauty Flourishing Lengthening Mascara, $15 . Rihanna is known for her confidence, sex-appeal, and outspokenness. It all comes down to formulation. [55], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. Fenty Beauty Brand Origin. Started by contemporary goth pin-up icon and TV personality Katherine Von Drachenberg also known as Kat Von D . 9 Jelly Cleanser Mini, $16. [34], "Rihanna trademarks her name for use on a clothing empire", "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017", "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves", "LVMH Signs Rihanna to Create a Makeup Brand", "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image", "Rihanna unveils her first ever men's scent: Rogue Man", "Is It New York Fashion Week? Weiss stated, As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. The company's total revenue as released by LVMH was 570 million USD. "The fact that Rihanna was a Black icon acknowledging the struggle for Black women in particular made them love her and her disruptive persona even more. This Fenty Beauty cosmetics review did come across a few customer complaints. The cookie is used to store the user consent for the cookies in the category "Other. So the peer pressure to conform can be a strong driver of sales for cosmetic companies like Fenty Beauty. price. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. As brands increasingly use social media to interact with current and potential customers, the term personal brand has risen. This cookie is set by GDPR Cookie Consent plugin. Keep in mind it may not work for your brand to be sarcastic.21 Oct 2017 . She also credits the brand's embracing models of color and makeup across genders for its skyrocketing popularity. With a sister skincare brand, Fenty Skin, that launched in 2020, this beauty powerhouse shows no sign of slowing down any time soon. Launched by Rihanna, the brand was widely anticipated and thus the retail concept needed to live up to expectation and leave a lasting . These brands come with a high price tag, but for some people, its worth it because it shows that theyre successful and can afford the best of the best. In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-leaderboard-2','ezslot_11',195,'0','0'])};__ez_fad_position('div-gpt-ad-amplifyxl_com-large-leaderboard-2-0');In fact, people who want to relax and pamper themselves are an importantsegment of the beauty market. TO RECEIVE AN IN STOCK NOTIFICATION, ENTER YOUR EMAIL ADDRESS AND CLICK 'SIGN UP. The parent companies listed for Fenty Beauty are Fenty Corp, LVMH and Kendo Holdings. By giving more choices to people of different shades, it is leading the inclusivity and diversification movement in the beauty industry. Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. [42], On January 11, 2019, Fenty Beauty launched Pro Filtr Instant Retouch Concealer in 50 shades. Following the trend led by Fenty Beauty, many industry leaders such as Estee Lauder and M.A.C launched products with wide color ranges. A part of this market also includes those interested in natural skin care products. Lip products have proved popular too, including the Gloss Bomb Universal Lip Luminizer, Mattemoiselle Plush Matte Lipstick, Stunna Lip Paint Longwear Fluid Lip Color, which all on Sephora's list of Fenty top-sellers. If all their friends are using a certain product, they may feel like they need to use it too in order to fit in. Created by Rihanna with her vision that's always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layeredin a global lineup of shades designed for all. These cookies ensure basic functionalities and security features of the website, anonymously. Personality . Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Having taken makeup, skincare and soon fragrance by storm, creative PR director Rochelle White predicts the next logical step will be hair care. Fenty Beauty was the first brand within the empire to be launched and is undoubtedly the jewel in the crown, experiencing impressive growth since its launch just three years ago. Shes challenging standard definitions of beauty. These cookies track visitors across websites and collect information to provide customized ads. 435. You may think that makeup lines named after celebrities are just for the die-hard fans, but if you ever tried Fenty Beauty, you will be impressed by how the quality and the bendable colors stand out. After changing the beauty game, she decided to take over the skincare world. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Its taken one young black woman, who cut her teeth in music, to bring inclusivity to the beauty industry, and to make a whole set of people feel seen in doing so. Creation date: 2017 Jenner became an overnight celebrity when she starred in the television series, Keeping Up with the Kardashians, in 2007 at age 15. . [48], On May 10, 2022, Rihanna announced that Fenty Beauty would be available in 8 African countries, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe on May 27, 2022. Others are after a certain color or shade that will highlight their eyes and make them stand out more in a crowd. It has historically been an industry based on experts telling you, the customer, what you should or shouldnt be using on your face.. Website: www.fentybeauty.com, Rihanna created Fenty Beauty so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. The color really holds up all day, doesn't look too glittery, and can easily be toned. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. It is of course, for the RiRi fans, but more importantly, for all makeup lovers. Early backing from LVMH also afforded the brand accessibility and affordability, making the products available in Sephora stores worldwide. There's also a matte coating around a lot of the lip glosses . And so, these people are the primary segment of the Fenty Beauty target market. Fenty Beauty is a brand constantly evolving. Shortly after that other brands did the same.. My new signature service, Brand in a Bottle tackles all three. In 2020, no longer does the beauty industry solely cater to the mass-market. The holiday collection Chill Owt is one of the best holiday surprises Fenty beauty has brought to the market. . Glossier has since expanded to include shower gel, body lotion, lip balms, fragrance, serums, and a bevy of other beauty and skincare related products. To revisit this article, visit My Profile, then View saved stories. Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Liquid Foundation 59 Colors. The cookies is used to store the user consent for the cookies in the category "Necessary". Its a way of expressing their individuality and showing the world that theyre different from everyone else. Operating hours are from 7am 2am EST, 7 days a week, excluding holidays, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beautyand still seeing a void in the industry for products that performed across all skin types and tones. Popstar-turned-beauty mogul Rihanna has now been declared a billionaire. You arent likely to forget any of them any time soon! It believes that makeup should not be a pressure but a way to express yourself. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. 80.38 . Rihanna will now return for a new Fenty X Puma collaboration. Pre Fenty, the words inclusive beauty were not part of our vernacular. Much like its founder, Fenty Beauty is witty and sarcastic on social media. Just like I don't do straight non-trans women castings! Not just in terms of the quality and desirability of the products but its disruptive approach to inclusive makeup. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. This is especially true for luxury brands like Fenty Beauty. With more than 90 products released in 17 countries, Fenty Beauty has established itself as the new It girl of beauty brands. Fenty Beauty made the case for inclusivity and won. Branding on a business-level is important but branding yourself can help build valuable relationships with fellow industry-makers, customers and clients. Let's Talk About Brand Personality, Voice, and Tone | by Felicia C. Sullivan | Marketing Made Simple | Medium 500 Apologies, but something went wrong on our end. Completely on point with who Rihanna is, her brands encourages. Fenty Beauty is a brand with high-quality ingredients formulated for all skin tones and skin types. Straight forward product names like Brow Flick, Lash Slick, and Perfecting Skin Tint, are consistent with the brands down-to-earth, minimalist, but cool-girl personality. The revolution has not yet succeeded, and we still have to move forward.". Her most prominent goal is to inspire. 5 Years Into Life As A Parent, 11 Things I Wish Id Known From The Start, Naomi Campbell Reminded Everyone What Supermodel Means At Paris Fashion Week, To Hell With The Rules: Long Hair Is Now The Go-To Style For The Over 50s, Behold: Rihannas Epic Super Bowl 2023 Beauty Look, Quick Look Behind Rihannas British Vogue Cover Shoot. As a Black woman, Rihanna had previously been honest about her own struggles finding makeup that matched her skin tone. ", "Fenty Beauty Just Revealed Its New Stunna Lip Paint and We're SHOOK", "We Tried Fenty Beauty's Universal Red Lipstick on 7 Different Women", "Here's Why Rihanna Is The Perfect Person To Sell You Red Lipstick", "We Tried Fenty Beauty's New Black Lipstick and It's Perfect for Halloween", "Fenty Beauty launches limited edition product for Rihanna's birthday", "How It's Done: Rihanna's Glimmering Gold Highlighter", "Fenty Beauty Wished Rihanna a Happy Birthday With a New Product For You", "Rihanna Rubbing Her New Body Lava on Her Shoulder Is the Hottest Thing You'll See All Day", "The Price Point of Rihanna's Newest Fenty Launch Has The Internet Torn", "Rihanna's Fenty Beauty To Make Monetary Waves in Saudi Arabia", "Fenty Beauty's Chill Owt Holiday Collection Is Finally Available", "Here's the First Look at Fenty Beauty's #CHILLOWT Holiday Collection", "Rihanna Shows Us How To Use Her New Holiday Collection", "OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades", "Fenty Is Expanding The Pro Filt'r Foundation Range Here Are All 10 New Shades", "Rihanna Is 'Bout to Be in My Ulta Bag' As Fenty Beauty Hits the Shelves at Beauty Retailer", "Fenty Beauty And Fenty Skin Are Dropping In Africa", "Madison Beer Tapped as Fenty Beauty Ambassador", "Rihanna is marketing her makeup to everyone and it's paying off", "How Fenty Beauty Is Leading the Inclusion Conversation for Black Women", "7 Key Products You Need From Rihanna's Fenty Beauty Line", "Fenty Beauty Earns Third Spot in Earned Media Value", "Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business", "All 90s kids will relate to the hilarious Fenty Beauty Super Bowl advert taking the internet by storm", "Rihanna Releases New Fenty Beauty Super Bowl Ad With Some Controversy", "Who Are The Models in the Fenty Beauty Video?