The intimation is that if Seth is OK with it, why should we be afraid? It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Caddy: And did I mention its organic? More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Voice Over Fox, Megan Thee Stallion . A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. By Thanks for warning us, Wallbox. Lace up your Skechers, were going On the Road again! YouTube. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Zeus resentfully obliges.). B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). The tagline, read by Blige: Making your health a priority is real love. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. This spot is so good it almost makes us forget that you, too, are selling something. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. Dave Quinn. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Watch every 2022 Super Bowl commercial | EW.com Super Bowl commercials: 17 best ads of 2022, plus the 5 worst - syracuse Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. The top 10 Super Bowl commercials that have already generated the most buzz online this year. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. But neither performer is actually shown, despite the fact that they presumably dont come cheap. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Whats up, Jones? she taunts. Super Bowl 2022: These are the best commercials released so far Lovinger said the number of ads aired during the game would likely be between 80 and 90,. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Live and Upcoming Full Event Replays . Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. Be still our hearts! More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Five Super Bowl commercials making the most buzz | The Hill Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). Neither is this spotdespite the best efforts of the estimable Idris Elba. A fourth Tundra slides into formation, driven by Nick Jonas. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. Carvana is not one of those brands. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. !, he says with such delight that its hard not to share his joy. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. (Yo, Zeus! Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. The best Super Bowl 2022 commercials: Top ads from the game - New York Post Hologic. What happened? asks mom. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Cue a voice-over, raising our hopes for some sort of explanation. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Whoever you are.. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Yeah, 2022 LeBron says. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More All-electric, Hera confirms. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! For an optimal experience visit our site on another browser. 2022 05:43 PM . The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Here are five of the top Super Bowl ads that have people talking: 1. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. This is one weird-ass fever dream of a commercial. OK, seriously, what the heck is going on in this Intuit TurboTax ad? But this is the Super Bowlyou go big or you go home. But you can make a difference, she addsby switching to T-Mobile, of course. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Virtual miniature NFL legends come to life in this commercial by the league. Salt-N-Pepa's 'Push It' Reimagined in Doritos Super Bowl Commercial This button displays the currently selected search type. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. What is with this years b-to-b Super Bowl ads? The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Wilson Wong is a culture and trends reporter for NBC News Digital. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Four words pop up on screen: Old friends. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. What were left with is a milquetoast message that Skechers is comforting but not illegal. Evil proceeds to shamelessly present as his own original idea. A financially savvy baby. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. Doritos Super Bowl 2022 ad - DAILY COMMERCIALS Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Sloths. And in the last scene, Nelson himself sings the line before boarding his tour bus. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Booking.nah. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. The Super Bowl stands as the most-watched television event of the year. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault.