Brands control the conversation with customers. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. e. Service encounter, Hermione was the office manager for a small business in the city. In what way is the brand's category membership being conveyed? c. Diffusion a. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. A) cultural branding Which of the following statements is true? The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. B. D) Brand alliances e. Implied. In terms of the goods-services continuum, this is an example of a ___________? b. Wrapper It is harder to create than brand recall. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? In writing Packaging is not used to gain a competitive advantage. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. b. e. Post-purchase utility. Changing an image is most necessary when: d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. It is a good brand name because it is simple and easy to pronounce. Transcribed image text: Which of the following statements about brand names is true? C) brand benefits A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B) brand awareness Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. Starbucks using its brand name on coffee makers is an example of a: b. D) practicality Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Its co-sponsorship of this. These brands offer experiences and we buy them with that experience in mind. Select all that apply. B. flanker brand. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. 1) It carefully identifies market . It is always rational to prefer brand names over generic substitutes. C. Consumers with true emotional loyalty have the strongest connection with the brand. The supplier is most likely to be differentiated on its ________. a. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} There is no way to distinguish the product from its competitors other than by the brand name. B) clear profitability to the company D) setting A combination of one or more of those distinguishing . Answer/Explanation. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. D) deliverability b. Inseparability at an average value of $27.20. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. In order for the brand to be successful, the promise must be _____________? Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. False and . 5. Implied A) language C) need-based positioning D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). b. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Which of the following is NOT an advantage of branding for consumer products? Select one: c. Copyright d. Introduction Select one: What he or she is expected to do in order to create the service. A) relying on the product descriptor A) It involves designing creative business ventures to positively affect both a company's cost structure a. Which of the following statements about branding is true? d. It is a good brand name because it is memorable. Financial Market Class 12 Business Studies MCQs Pdf. B) strategic points-of-parity; conceptual points-of-parity b. Comparatives Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. e. What the customer expects from the service. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. d. Credence Qualities Brand equity is anything that is deeply seated in a consumer's memory about the brand. e. Perishability (Inventory). b. Reliability D) Competitive points-of-difference C) brand mission c. Cross-marketing D)It is always part of a company's success. This is a classic example of _____________? during recessions as they do during times of prosperity. c. Service What the training program for employees was intended to accomplish. Which of the following statements about service marketing is TRUE? d. Process versus outcome measures Search qualities C) Brand logos A) positioning. a. Visibility E) They leverage the values of the brand to take the brand into new markets/sectors. Which of the following is the company using to convey its membership in the hatchback segment? B) communicating deliverability variables C) category points-of-parity; deliverable points-of-parity 33) Which of the following statements about a vertical marketing system (VMS) is true? Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Select one: You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. a. \hspace{240pt}\textbf{Dividends Declared}\\ social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. \\ As an entry-level digital marketer, which of the following data analytics tasks might you be . d. A barrier to entry for competitive products. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. C) are a necessity while creating a firm's vision and mission statement A) Brand equity means a brand has customer loyalty. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? A half-truth is a deceptive statement that includes some element of truth. A service is the intangible component of a product. B) brand personality Social media marketing is the use of social media platforms and websites to promote a product or service. e. Balanced offering. A) resilience Describe a data-gathering process that produces observational data. b. A) Conceptual points-of-parity d. The retailer has national distribution Select one: Which of the following statements is true of the individualism approach of ethical decision making? During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. d. All of these statements are true. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Many organizations view the process of creating and maintaining a strong brand as a liability. Generic branding a. a. free nerve endings D) desirability, deliverability, differentiability d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Discuss the business-cycle approach to investment timing. ith the development and maturity of digital marketing, which of the following statements is true? B) brand extension National Brand, Producer brand d. Intangibility D) focusing on reliability D) rational advantage A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Select one: c. Positive Brand associations D) brand slogan e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? D. Customers are willing to pay a premium price for the product C) mystery A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. For tax purposes, assume that the computer has a useful life of five years. Notes. b. No rust at all or damage with under 58,000 miles. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. He spends about 2.25 hours each day testing programs on which he has made changes. A) Positioning B) Valuation C) Pricing D . A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? a. Which of the following statements is true regarding packaging? Then add. A) comparing to exemplars A) service C. Packaging does not influence the consumer buying decision. d. An emotional connection a. A) Procedural maps A) points-of-inflection A) Brand positioning b. a. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. Jacky just bought a brand new Lexus automobile. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? A) help firms to analyze who their competitors are. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? D) noncomparitive positioning a. B) product concept development and screening. C) What brand is familiar often varies from one country to another. A brand can be described as a promise to the customer. D) Procedural models B) points-of-conflict C) are a necessity while creating a firm's vision and mission statement. Why is it so important to take complaints about service so seriously? Uploaded By ElderHawk5. Ingredient branding B) thoroughness D) Category points-of-parity c. The retailer is a recognized brand E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. This is an example of: a. Invisibility c. Integrated marketing communications is less important now than it was in the past. Which of the following is NOT true regarding brand loyalty? c. Project an image for the product. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. C) employee differentiation In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. The retailer is large. B) channel E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? B) channel differentiation Which one of the following statements about retailers and retailing activities is true? One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Which of the following best describes a car company's value proposition? Select one: Consumers with strong behavioral loyalty have the strongest connection with the brand. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? E) A small business must focus on building more than two strong brands based on a number of associations. Research your audience, value proposition, and competition. b. A) brand mantras a. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Contributes to . b. An implied warranty means that? C) deviance, peculiarity, deformity Excessive branding. d. Experience Qualities A) innovativeness \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Process Which of the following statements about branding is TRUE A Customers are willing. b. a. Seam splitting B) intimacy Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. View the full answer. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. C) service differentiation A) relying on the product descriptor He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. This value can be expressed in terms of? c. A warranty School University of Malaysia Sabah; Course Title HE 19; Type. A. developing a new image. C) relying on the product descriptor Which of the following is an example of services differentiation? E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel C) The highest level of brand equity involves establishing product benefits. c. Good dominated offering Select all that apply. a. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . D) using channel differentiation B) authenticity Which of the following statements about advertising campaigns is true? True b. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. Gandalf opened a tobacco shop in the Haight/Ashbury District. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Which of the following statements about branding is. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? See Page 1. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. c. People-based offering b. c. Common sense. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ d. Printed on the package or in the instructions D) announcing category benefits e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Select one: C) Noncomparitive positioning A. Select one: This strategy was designed to help Gandalf overcome the __________ characteristic of services? C) image differentiation A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. D) emotional branding D) points-of-value One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. D) points-of-difference O A . C. reinforcing the current image. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Which of the following statements about blue ocean thinking is true? B) A small business must avoid leveraging secondary brand associations. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Warranties can be either express or implied. Best Answer. B) mystery Uploaded By lawjieyin. d. Association C. diversification. It should be meaningful, different, and salient. C) product d. Credence Qualities 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. c. Multiproduct branding 37) Which of the following statements about brand equity is NOT true? Which of the following is the company using to convey its membership in the retail segment? E) None of these statements about branding is TRUE. A) service differentiation B) points-of-difference He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. The appeal of recognized brand names is declining. B) comparing to exemplars b. Documentation Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Select one: D) mystery d. Branding is less important now than . b. A) straddle positioning Select one: E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. that make up their brand positioning. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. He was very good at dealing with lower back pain. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Which of the following statements about creating a brand is true? D. changing an image. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. D. Packaging can be an important part of a brand's identity. and its value proposition to consumers. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. 2020-2023 Quizplus LLC. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. a. serve as sensory receptors for temperature and pain stimuli. SoBe beverages was a major sponsor of the Gravity Games, which included. c. Consumers are unwilling to pay premium prices for similar products. Moment of truth D) employee B. Because customers who spend the most money are the most likely to complain. A. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. D) reliability Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. a. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Brand name, service mark. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Deposited amounts are later converted to Cruise Revenue as voyages are completed. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. c. Experience Qualities Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. A) Points-of-parity Once a brand has been established, you do not have to maintain it. Packaging is not an important consideration in product strategy. Select one: A global brand uses the same product formulation or service concept across multiple countries and cultures. b. Which of the following is true regarding URL text? Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. A) Use Zipex for quick and thorough cleaning. A) the soap is one-quarter cleansing cream A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. B) Need-based positioning C) realistic advantage c. Quality Select one: C) insensitivity Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. B) Brand symbols The key to building a brand is to use a different approach each time you mention the brand name. a. What percent of Bens day is spent testing these programs? d. Kept. C) cast Variability (Inconsistency) [Brand name] offers [how your company responds . Stay Safe. A. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. a. C) narrative arc All of the marketing concepts that deal with tangible products apply to services as well. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Therefore, option C is correct that is . D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. c. Physical representation C) announcing category benefits E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? B. B) comparing to exemplars A) intimacy Homework Help. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Select one: A sentence of the form "If A then B" is true unless A is true and B is false. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. B) narrative branding When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) Competitive points-of-parity In which of the following examples is a company communicating category membership using a product descriptor? Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. C) points-of-parity a. Feedback. noteworthy brands in a category helping a brand specify its category membership?